(B) Leisure Travel & Active Lifestyle – Print & Online Magazine

The press and media play a crucial role in our society that extends far beyond simply conveying information. Therefore, media should not be purely profit-oriented companies, but should actively contribute to promoting the common good. In a functioning democracy, free access to a wide range of information is an extremely important aspect. The media has a responsibility to facilitate this access and to present diverse information perspectives. Because a democracy can only thrive if its citizens are able to make informed, well-considered decisions. Media should therefore not only act as commercial companies, but should focus their mission on the democratization of knowledge. Another fundamental aspect is the monitoring of power structures. Media must assume a critical role as guardians of society by monitoring political, economic and social institutions. Investigative journalism becomes a tool to create transparency and expose grievances. This not only promotes accountability, but also increases the public's trust in the mechanisms that govern their community. The media should not only be mediators of information, but also architects of a critical discourse. This task goes beyond simply providing information and requires promoting open debate. Critical discourse is the key to developing an informed and enlightened society. Media must provide platforms for the exchange of different viewpoints in order to promote diversity of opinions among the public. The responsibility of journalists and media organizations therefore extends far beyond financial success. Your job is to be a critical voice in society. This requires courage, integrity and a willingness to uncover uncomfortable truths. Journalists are the guardians of the truth and should help raise public awareness and encourage critical reflection. The basis of this social commitment is trust. Trust is the basic capital of the media. The public must have confidence that the information provided is truthful, balanced and unbiased. This requires the media to have a clear commitment to truth and accuracy. Loss of trust can not only affect the reputation of an individual media organization, but can jeopardize the overall trust in the media as an institution. The emphasis on credibility is therefore not only an ethical imperative, but also crucial for the success of media organizations. Credible reporting not only strengthens trust, but also creates a long-term bond between the media and its target group. Credibility becomes the currency that defines and influences the value of a media organization. In a world saturated with information, media face the challenge of defining their role in society and recognizing their responsibility to the common good.

At the same time, the media landscape is subject to constant change, particularly due to technological developments. The media's ability to adapt to these changing conditions, utilize new technologies and explore innovative approaches to communication is crucial to remaining relevant and effective in a dynamic environment. But the role of media goes beyond mere adaptability. The media has a responsibility to democratize information and provide the public with widespread access to diverse viewpoints. An open and transparent information policy strengthens the relationship between the media and society and promotes democratic principles. In an era where technological innovations are revolutionizing the way information is distributed, media must be flexible and adapt to new realities. Leveraging new technologies is not just a strategic consideration, but a necessity to keep up with rapidly changing communication channels. Digital transformation opens up opportunities, but also requires constant adaptation of media practices. The innovative power of the media industry extends across platforms and formats. New forms of media, from podcasts to interactive content, offer opportunities to expand the variety of information conveyed and reach different target groups. The media must not only react passively to technological changes, but actively look for new ways to present content and interact with their target audience. However, technological evolution must not obscure the original purpose of media - the democratization of information. The media must ensure that information accessibility is not compromised by digital divides or algorithmic filters. A broad information base is crucial for an informed public and thus for the functioning of a democracy. The media must retain its role as gatekeepers and ensure that information is of high quality and relevance. In an era of disinformation and fake news, the media's responsibility to provide accurate and reliable information is critical. The focus should be on protecting the integrity of the information, even if that means pushing back against the pressures of clickbait and sensationalism. Transparency is another pillar that forms the basis of a healthy relationship between media and society. Disclosure of sources, clear editorial guidelines and management of conflicts of interest are essential to gaining and maintaining public trust. The media must explain their work and decision-making processes in order to enable open communication with society. At a time when the flow of information is increasing exponentially, the role of the media as gatekeepers and democratizers of information becomes even more important. The media must assume its responsibility towards society, not only by integrating technological innovations into its work, but also by preserving its ethical and democratic principles. This is the only way they can maintain their integrity and promote a vibrant democracy.

As a publisher, we have already received several awards for our press and media work. For example, we received funding from the Minister of State for Culture of the Federal Republic of Germany, the Global Business Award as Business Publisher of the Year or the New Business Book Prize from ZEIT and Stiftung Lese. Sustainability is also very important to us, which is why we spend around five percent of the sales proceeds of our books on social and sustainable commitment and are also ecologically active on a voluntary basis. We believe that all companies, regardless of their size or industry, have a role to play in creating a more sustainable world. Because we firmly believe that every company, regardless of size or industry, has a significant role to play in shaping a more sustainable world. This belief is based on the recognition that companies are not only economic actors, but also have a significant influence on the environment, society and people's well-being. Because sustainability is not just an option but an urgent necessity, given the global environmental impacts, climate change and social injustices, it is essential that companies actively contribute to sustainable development. These challenges require collective efforts, and companies that play a sustainable role can make a positive contribution. That's why we believe in the power of entrepreneurial innovation. Companies have the unique ability to develop innovative solutions to complex problems. Whether it is about resource-saving production methods, renewable energy or social responsibility, companies can use their innovative strength to pave the way for more sustainable practices and at the same time achieve economic success. However, sustainability should not only exist in isolated projects or CSR initiatives, but should be anchored as an integral part of the company's DNA. A sustainable corporate culture promotes long-term values, ethical business practices and responsibility towards stakeholders. At the same time, more and more people are looking for products and services that are environmentally friendly and ethically responsible. Companies that understand and adapt to this trend can not only increase customer satisfaction but also build a loyal and engaged customer base. For these reasons, we believe that companies have a responsibility to society. As part of the communities in which they operate, companies help strengthen local economies, create jobs and promote education and social initiatives. Sustainable corporate management therefore also includes a positive contribution to society. Overall, our conviction is shaped by the vision of an economy that is not only based on short-term profit, but on long-term, sustainable values. Companies that share this vision and actively strive for it can not only contribute to solving global challenges, but also strengthen their own resilience and competitiveness. We believe in the transformative power of business and that every company can make a decisive contribution to a more sustainable world.